There is only one chance to make a first impression

Written by George Hood. Posted in Strategy

I have just finished reviewing resumes. In the early hours this morning I reviewed approximately two dozen resumes. We are looking for a new marketing and communications person. In this field it is a buyer’s market right now. The resumes were my first impression of the people we are considering for the opportunity as I neither have met nor know any of them.

Two of the resumes contained typographical errors. Upon discovering the errors I immediately placed them in the No Interview File. I abandoned the process of evaluating them against all the substantive criteria we set for the position. Into File 13 they went.  The reason is simple: while typographical errors on any resume are bad, for such transgressions to occur on resumes of marketing and communication professionals is simply unconscionable.

The two candidates I rejected may be the second coming of Jesus Christ – I doubt it, but they might be – but the fact is they lost the opportunity because of the way that they handled the first impression. First impressions are vitally important. Others’ impressions of you are almost indelibly formed by how you come across when people initially come into contact with you. The contact can come in face-to-face, verbal or as we have seen here, written forms. It is essential that you put your best foot forward first.

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George Hood

George Hood is a project turn-around specialist, with over 30 years' experience successfully leading organizational and large project turn-arounds. He is currently the President and CEO of Durham Group Inc.